Lasala Plaza Hotel
& La Jarana Taberna
Brand Guidelines: Quick Access ⇩
Nestled between sea and old town, Lasala Plaza Hotel is an historic 1917 building reinterpreted as a contemporary boutique hotel overlooking La Concha Bay in San Sebastián. The brand identity holds these two faces together: a majestic lion drawn from the sculpture of Lasala Plaza as an emblem, and a logotype whose letterforms carry a quiet visual echo of the sea.
CLIENT
Brand Identity, Logo Design, Brand Guidelines, Signage & Environmental Graphics, Custom Pictograms, Stationery
SERVICES
ARCHITECTURE
La Jarana Taberna by Chef Ander González
RESTAURANT
Lasala Plaza Hotel
LIFESTYLE PHOTOGRAPHY
RECOGNITION
Lasala Plaza Hotel Official Website
Recipient of a Michelin Key in 2024, recognising outstanding hospitality experiences in Spain
Architectural redesign featured in Designboom
Highlighted by international travel publications including The London Economic and Kimkim
Special thanks to Javier Zubiria Gallastegui