• Alyscamps, Le Soin Complet pour Elle, Packaging and Art Direction by Maison Berthier, Photo Sanne van den Elzen

    Alyscamps

    Logo & Identity, Packaging, Art Direction

  • Alyscamps, Cosmetics range, Packaging and Art Direction by Maison Berthier, Photo Sanne van den Elzen

  • Alyscamps, Le Soin Complet pour Lui, Packaging by Maison Berthier, Photo Manu Noraced @template_studio_

    ©Template Studio

  • Alyscamps, Le Soin Lavant, Packaging by Maison Berthier, Photo Manu Noraced @template_studio_

    ©Template Studio

  • Alyscamps, Le Soin Complet pour Lui, Packaging and Art Direction by Maison Berthier, Photo Sanne van den Elzen

Maison Berthier

  • Alyscamps, Logotype by Maison Berthier, Photo ©Alyscamps

  • Alyscamps, Le Soin Complet pour Lui, Packaging by Maison Berthier, Photo Manu Noraced @template_studio_

    ©Template Studio

  • Alyscamps, Graphic Design by Maison Berthier

  • Alyscamps, Cosmetics range, Packaging by Maison Berthier, Photo ©Alyscamps

  • Alyscamps, Colour palette by Maison Berthier

  • Alyscamps, Soleil Arlésien scented candle, Packaging by Maison Berthier, Photo Manu Noraced @template_studio_

    ©Template Studio

  • Alyscamps, Logo stamp by Maison Berthier

  • Alyscamps, Le Soin Perfection, Packaging and Art Direction by Maison Berthier, Photo Sanne van den Elzen

  • Alyscamps, Symbol by Maison Berthier

  • Alyscamps, Logo block by Maison Berthier

  • Ambart, Jewellery and Graphic Design by Maison Berthier, AI-generated imagery

    Ambart Fine Jewellery

    Jewellery Design, Logo & Identity, Packaging, Website

  • Ambart, Logo block by Maison Berthier

  • Ambart, La Flor series, Design by Maison Berthier, Photo Helena Coll @arrelscomunicacio

  • Ambart, Tesoros de Colombia, Poster by Maison Berthier

  • Ambart, Earrings La Flor Petite, Design by Maison Berthier, Photo Helena Coll @arrelscomunicacio

  • Ambart, Earrings La Flor Gala Majestic, AI-generated imagery by Maison Berthier

  • Ambart, Earrings La Flor Petite Gala, AI-generated imagery by Maison Berthier

  • Ambart, Earrings La Flor Gala Majestic, Photo Helena Coll @arrelscomunicacio

  • Ambart, A traditional bridal ensemble, AI-generated imagery by Maison Berthier

  • Ambart, Website by Maison Berthier

  • Ambart, Jewellery workshop, Photo Helena Coll @arrelscomunicacio

  • Ambart, La Flor series, Jewellery Design by Maison Berthier

  • Ambart, Digital assets, Graphic Design by Maison Berthier

  • Ambart, Certificate of Authenticity, Graphic Design by Maison Berthier

  • Ambart, Pendant La Flor Palma, Photo Helena Coll @arrelscomunicacio

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

    Drama for Café de Flore

    Graphic Design

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Café de Flore, "L'Esprit du Flore" Brand Book, Layout by Maison Berthier

  • Garnet, Logotype by Maison Berthier

    Garnet

    Logo & Identity, Website

  • Garnet, Colour palette by Maison Berthier

  • Garnet, Monogram by Maison Berthier

  • Garnet, Brand guidelines by Maison Berthier

  • Garnet, Brand guidelines by Maison Berthier

  • Garnet, Brand guidelines by Maison Berthier

  • Garnet, Website by Maison Berthier

  • Garnet, Digital assets by Maison Berthier

  • Garnet, Digital assets by Maison Berthier

  • Garnet, Website by Maison Berthier

  • Garnet, Website by Maison Berthier

  • Garnet, Contact form by Maison Berthier

  • Garnet, Monogram by Maison Berthier

  • Garnet, Website by Maison Berthier

  • Garnet, Website by Maison Berthier

  • Herbarium By Charlot, Logo stamp redesign by Maison Berthier

    Herbarium

    Identity, Stationery, Creative Direction

  • Herbarium, Symbol by Maison Berthier

  • Herbarium, Framed pressed Fern, Photo Mylène Comte

  • Herbarium, Printed materials by Maison Berthier

  • Herbarium By Charlot, Pressed flowers collab x Blissim

  • Herbarium, Newspaper cover

  • Herbarium, printed materials, organic eggplant label design with seasonal sowing and harvesting information

  • Herbarium, Newspaper

  • Herbarium logotype (original)

  • Herbarium, Stamp design by Maison Berthier

  • Herbarium, Colour palette by Maison Berthier

  • Herbarium, Custom sleeve design by Maison Berthier, Photo Marine Burucoa

  • Herbarium By Charlot, Logo stamp redesign by Maison Berthier

  • Herbarium, Dried flowers, Art Direction by Maison Berthier, Photo Benjamin Vigliotta

  • Herbarium, Back sticker "Hand made in Paris" by Maison Berthier

  • Lasala Plaza Hotel, Hotel front with logo by Maison Berthier, Photo @lasalaplazahotel

    Lasala Plaza Hotel

    Logo & Identity, Collaterals, Signage

  • Lasala Plaza Hotel, Logo block by Maison Berthier

  • Lasala Plaza Hotel, Lion statue, Photo @lasalaplazahotel

  • Lasala Plaza Hotel, Lion symbol by Maison Berthier

  • Lasala Plaza Hotel, Hotel entrance with copper installation by zU-studio, Photo @lasalaplazahotel

  • Lasala Plaza Hotel, Hotel front sign by Maison Berthier, Photo @lasalaplazahotel

  • Lasala Plaza Hotel, Pattern by Maison Berthier

  • Lasala Plaza Hotel, Environmental graphics nearby swimming pool, Photo @lasalaplazahotel

  • Lasala Plaza Hotel, Custom pool pictogram by Maison Berthier

  • Lasala Plaza Hotel, Facade illustration by Maison Berthier

  • Lasala Plaza Hotel, La Jarana Taberna logo design by Maison Berthier, Photo @lasalaplazahotel

  • Lasala Plaza Hotel, Custom characters set by Maison Berthier

  • Lasala Plaza Hotel, Printed materials by Maison Berthier

  • Lasala Plaza Hotel, Signage design by Maison Berthier

  • Lasala Plaza Hotel, La Jarana Taberna, Photo @lasalaplazahotel

Archives

See all
  • Herbarium, "Verseau" print with real pressed flowers, Illustration by Maison Berthier

    Astro by Herbarium

    Zodiac sign illustrations embellished with real pressed flowers

    View Project
  • DCP jewellery, Photo LES TÊTES DE PUB

    DCP Paris — Shopify store

    Contemporary fine jewellery house

    View Project
  • Céline Wright, "Voiles" suspension, Photo ©Céline Wright

    Céline Wright — Shopify store

    Sculptural lighting in Japanese washi paper

    View Project

All Services

Brand Visual Identity

LOGO DESIGN

Strong logos designed as key visual elements for your brand, including possible variations such as symbols and monograms.

COLOUR PALETTE

Your brand’s true colours, carefully selected, from subtle and refined looks to bold, expressive choices.

FONT PAIRING

Typography combinations that reflect the brand’s personality, highlighting independent typographers when appropriate.

BRAND GUIDELINES

Clear and comprehensive graphic manual, gathering all visual elements and rules into one consistent reference document.

BRAND COLLATERALS

Printed materials, packaging, digital assets, retail elements and branded objects designed to bring your brand to life.

Maison Berthier Services Brand Visual Identity By Charlot

Website Design

SHOPIFY STORE WEBSITE DESIGN

Website design aligned with Shopify themes and constraints, ready for smooth implementation (agency & dev-friendly).

FIGMA-BASED RESPONSIVE DESIGNS

Digital projects designed with care on Figma, with structured design files and responsive layouts for desktop and mobile.

END-TO-END SQUARESPACE DESIGN

Fully designed and built Squarespace websites, easy to manage and tailored to small businesses.

FULLY CUSTOM PROJECTS

Distinctive web designs focused on complete creative freedom, tailored to your special needs.

Maison Berthier Services Website Design Urban Native

Packaging & Print

PACKAGING DESIGN

Creative packaging solutions that go beyond graphic decor, designed as complete brand objects.

EDITORIAL DESIGN

Layouts for books, catalogs, cards, menus, certificates, and custom projects, plus a few pro-tips to make your printed materials shine.

ENVIRONMENTAL GRAPHICS

Visual designs integrated with physical spaces across hospitality, art fairs or mixed-use buildings, including signage, window graphics, …

WEDDING STATIONERY

Distinctive web designs focused on complete creative freedom, tailored to your special needs.

Maison Berthier Services Packaging & Print Alyscamps

Art Direction

BRAND AND CAMPAIGN ART DIRECTION

Creative direction defining the visual language of brands and campaigns, from concept to final visuals.

VISUAL STORYTELLING AND MOOD BOARDS

Visual research and mood boards to define atmospheres, aesthetics, and creative intent.

SET DESIGN AND POST-PRODUCTION

Art direction for sets, styling, and post-production, including preparatory sketches, prop sourcing, lighting intentions, and close collaboration with photographers.

(PHYSICAL) PRODUCT DESIGN

Small objects (vases, jewellery) developed in collaboration with skilled international artisans, working with metal and ceramic.

Maison Berthier Services Art Direction Matches box By Charlot

Illustration

DIGITAL ILLUSTRATIONS

Digital illustrations in vector and freehand styles, using Illustrator and Procreate, adaptable to books, web, packaging, etc.

AI-POWERED VISUAL CONCEPTS

Brand visuals generated or enhanced with AI, combining creativity and technology.

FINE LINE DRAWINGS

Meticulous fine line illustrations, adding sophistication to print, physical spaces, or packaging applications.

PATTERNS, PICTOGRAMS, SKETCHES AND MORE

Versatile graphic elements to enrich branding, print, or digital projects.

Maison Berthier Services Illustration Inès de Pierrefeu

Brand Strategy

BRAND POSITIONING

Defining where your brand stands and how it differentiates itself. This includes clarifying your audience, your market, and the unique perspective that sets you apart.

BRAND PLATFORM

Building the foundation of your brand. From mission and values to key messages, this framework brings clarity and consistency to everything you create.

BRAND PROMISE AND TONE OF VOICE

Shaping how your brand speaks and what it stands for. A clear promise combined with a distinctive tone ensures your message feels consistent, credible, and recognisable.

NAMING

Creating names that are meaningful, memorable, and aligned with your brand. From early exploration to final selection, each option is crafted to resonate and stand the test of time.

Maison Berthier Services Brand Strategy Fauve

REFERENCES & AGENCIES

Stndrd, Caroline de Marchi, Marv Interior Design, Drama, Crazy Horse, Empreintes Paris, Kering, Ateliers d’Art de France, Rémy Cointreau, Dawei, Beaumarly, Alyscamps, Ambart Fine Jewellery, Cowboys, Armani, Café de Flore, Garnet, The Passage, Herbarium, Lasala Plaza Hotel, Céline Wright, Delphine Charlotte Parmentier, Urban Native, Wonderwoods Utrecht, Thomsen, Royal Mansour, Petit Bateau, Mabiani, NFP, Hmm!, Hopscotch Luxe,Uxus FutureBrand, MTC, Bloomon, Le Jacquard Français, Mugler, Reffect Paris, Solovière, The Merchant House, Cointreau / Festival de Cannes, zU-studio, Hisghstay.

A decorative interpretation of the Maison Berthier “B” icon — an iridescent, pearl-like spiral shell sculpture with a glass appearance

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