About Maison Berthier
MAISON BERTHIER IS A MULTIDISCIPLINARY GRAPHIC DESIGN AND ART DIRECTION STUDIO FOUNDED BY FRENCH DESIGNER LAURA BERTHIER.
The studio works across brand identity, web design, packaging, print, illustration and set design, with a strong focus on visual storytelling and creative direction.
Projects span Art & Culture, Hospitality & Lifestyle, Beauty, and Luxury brands, collaborating with small businesses, cultural and real estate initiatives, as well as creative companies across Europe.
HOW WE WORK
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Maison Berthier approaches each project with a transversal, A-to-Z vision, often supporting brands from their first ideas to their final digital and physical forms.
The work balances creative freedom with coherent, well-structured deliverables, allowing brands to express strong identities while remaining adaptable and functional—whether through brand systems, web interfaces, packaging, or printed matter.
Special attention is given to materials, colours, typography, and a little je ne sais quoi.
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As an independent studio, Maison Berthier offers a close, flexible, and highly personalised way of working.
Each project is approached with care, curiosity, and attention to detail, adapting to the specific needs and ambitions of every client.Clients benefit from:
Direct collaboration with the designer behind the studio
Agility and flexibility allowing projects to evolve naturally
Tailored solutions rather than one-size-fits-all systems
When a project calls for expertise beyond the studio’s scope, Maison Berthier collaborates with a trusted network of developers, photographers, printers, copywriters, artisans, and other specialists, ensuring the best of the best results.
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Although based in Amsterdam, Maison Berthier remains deeply connected to its French roots and works fluently in English and French. Projects are primarily handled remotely, making collaboration easy across Europe and any creative hub. This international yet human-scale approach is Maison Berthier’s signature.
Meet Laura — the face and hands behind Maison Berthier
Hi! I'm Laura Berthier. I'm French, with no passion for cigarettes, wine, or coffee. Just chocolate. I also happen to believe that good design changes how brands and objects feel. Bonus point: I actually meet deadlines.
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Post Covid, Laura Berthier joined By Charlot as Head of Design, guiding the brand’s creative direction alongside her studio work for 4 years. She supported small and emerging brands in bringing their visual identities to life, such as Alyscamps Cosmetics. She also deepened her global design perspective with Wonderwoods, a large-scale architectural project in Utrecht (NL) designed by Stefano Boeri and MVSH.
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Prior to founding Maison Berthier, Laura collaborated with Paris-based agencies on high-end brand experiences, notably the Invictus by Paco Rabanne international press launch. She later relocated to Amsterdam, The Netherlands, where she continued to develop her transversal approach to branding, spanning digital and physical projects.
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Laura Berthier graduated in 2012 with a Master’s degree in Global Design and Graphic Design from École de Condé (Paris) and holds a High-Level Diploma in Visual Communication from École Nationale Supérieure des Arts Appliqués Duperré (Paris)
OUR SERVICES
Select your Design Package
A compact visual identity package designed to give your brand a clear and professional foundation — quickly and efficiently.
What’s included
This Starter Pack includes a one-page brand board with just the essential elements of your visual identity:
A logotype (possibly monogram or symbol)
A curated colour palette
A selection of fonts*
Timelines & process
Designed to be completed over 2 dedicated working days, with 1 feedback round, this format works best for clients who already have a clear brief and a preliminary concept in mind.
Ideal for early-stage brands, projects with tight timelines, or founders who need a strong visual base to move forward confidently.
For more complex brand identities, deeper concept exploration, or long-term brand systems, the Tailored Brand Identity offer is recommended.
*Font selection includes guidance on both free and licensed typefaces, with recommendations adapted to your use.
A complete and in-depth brand identity, built to express the full personality, values, and positioning of your brand.
What’s included
Strategic and creative exploration
Multiple graphic directions and concept iterations
A complete visual system (logo, colour palette, typography, graphic assets)
Key mock-ups and brand collaterals
A complete set of brand guidelines (typically 30 to 60 pages)
Each project is tailored to the brand’s ambitions and complexity.
The process
From early discussions and a deep understanding of your brand, the project is developed in close collaboration, allowing creative freedom as well as in-depth, methodical work. The process is focused on delivering a coherent, long-term brand identity to support real-life applications.
Pricing & scope
Tailored Brand identity projects naturally vary in scope and complexity. Budgets usually range between €3 000 and €15 000, depending on the level of exploration, number of applications, and overall complexity.
To make this service more accessible and easier to frame, two predefined options are available — €4 800 and €9 000 — covering the most common project scenarios.
If your project falls outside these ranges, a custom quote is established accordingly.
Timelines
Timelines typically range from 3 weeks to 3 months, depending on scope, rhythm, and decision-making.
Best suited for established or emerging brands ready to grow, evolve, and invest in a strong long-term visual foundation.
Flexible design support for agencies and creative studios.
Book Maison Berthier for a defined number of days to work hands-on on your project — whether to support an ongoing mission, jump in at a key moment, or bring an external creative eye.
Scope, focus, and duration are defined together. Ideal for agencies looking for senior, reliable design support without long-term commitment.
A creative packaging solution to translate your brand identity* into physical form.
What’s included
Projects may involve primary and/or secondary packaging:
Primary packaging refers to the container itself (cream flacons, candle jars, bottles, etc.)
Secondary packaging refers to the outer layer (boxes, sleeves, cases, etc.)
The process
Visual research exploring styles, references, shapes, and materials through mood boards and sketches
Graphic layout design and packaging mock-ups
Coordination and exchanges with printers and suppliers
Timelines & variations
Timelines vary depending on the number of packaging elements involved and whether structural research or die-line development is required.
Once the main packaging concept is defined, variations (formats, sizes, flavours, etc.) can be developed at a preferential rate, as the initial concept serves as the cornerstone of the project.
*This service is designed for brands that already have a visual identity in place (logo, typography, colour palette, graphic assets). If needed, Maison Berthier can also support the creation of your brand identity beforehand and help define its visual foundations.
A Shopify-ready website design service that lets you see your brand in context — (re)defining how it looks, feels, and speaks before going live. Ready to sell?
What’s included
Up to 4 key pages designed in Figma, serving as a visual and stylistic foundation that can easily be extended across the entire site.
Typically includes:
Home page
Product page
Collection page
Editorial or content page
Designs are based on a Shopify theme selected for its layout logic and built-in features.
Basic site styles are defined in Figma, including:
Typography
Colour usage
Buttons and core UI elements
What’s not included
Wireframes or sitemap (welcome if provided by the client)
Content production: final copy, imagery, packshots, etc.
(AI-generated text or stock imagery can be used if no content is provided)Shopify configuration & content integration (the actual assembly of the website within Shopify’s native tools and blocks)
Development, SEO, or any non-design work
Timeline & process
A short-format service, ideal for agencies, founders, or small brands looking for a clear creative framework before development.
Typically 4 working days, spread over 1 to 2 weeks
Up to 2 rounds of revisions
Final delivery handover in Figma
(Coming soon — Venus & August)
A dedicated stationery line for lovers.
Custom-designed wedding invitations and stationery, developed with care, sensitivity, and attention to detail under the Venus & August banner.
We are currently opening bookings for 2026 and 2027 weddings.
For projects that don’t fit into a predefined offer: from editorial and print, to signage and environmental graphics, pictograms, or digital product design.
Ideal for one-off projects, hybrid formats, or unique creative challenges.
A clear brief always helps move faster — but if things are still taking shape, no stress. Simply submit your project and Laura will reach out to schedule a kick-off meeting and guide you through the next steps.
Bespoke illustration projects, created on demand.
Each commission is developed according to the project’s context, medium, and intention — whether for editorial use, packaging, branding, or digital applications.
Projects may include
Digital illustrations, vector or freehand, created using Illustrator and Procreate
AI-powered visual concepts, combining creative direction and emerging technologies
Real fine line drawings or other techniques
Versatile graphic elements designed to enrich both digital and physical projects
Timelines and scope
Scope, style, and timelines are defined together.
Concept-driven art direction for product or seasonal campaigns.
This offer focuses on creating a strong visual language and storytelling aligned with your brand, audience, and context — for instance a seasonal event, a product launch, or a limited edition — from concept to final visuals.
What’s included
Campaign concept and title ideas
Visual research and mood boards to define atmospheres, aesthetics, and creative intent
Set design and styling direction
On-set photoshoot coordination
A concise wording and storytelling to support communication across channels
Delivery of key visuals ready to adapt to real-life uses such as website banners and digital ad creatives (Meta, Google)
Collaboration & team
Depending on the project’s ambition, a selection of photographers will be proposed, along with additional collaborators when relevant: copywriters, stylists, models, or other specialists.
That said, campaigns can also be intentionally kept small and agile — often with a reduced team — which allows for flexibility, intimacy, and a hands-on creative process. This human-scale approach is very much aligned with Maison Berthier’s way of working.
Timelines & scope
Each campaign is built to measure. Scope, team size, and timelines are defined together based on your objectives, budget, and desired impact.
Ideal for brands looking to create emotion around a product or a specific moment!
Smart Questions
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When others simply say “it depends” (and that’s often true), this is what Maison Berthier came up with:
A hybrid approach, combining predefined packages, daily fees, and fully custom solutions. A fair and transparent pricing model based on years of experience, helping keep things clear and avoiding pricing uncertainty on both sides.
In concrete terms, design costs are generally based on time spent (€80/hour or €600/day), but not exclusively. Some projects require more time than their immediate deliverables suggest, while others achieve strong impact within a shorter timeframe. That’s when packages come in handy.
To simplify things, Maison Berthier created a design packages system covering the most common scenarios (e.g. Brand Identity Starter Pack or Shopify Store Design). Check them out here.
Larger or more complex projects are quoted individually, based on scope, level of exploration, number of applications, and overall complexity.
Final pricing is always confirmed after an initial discussion about your needs.
A 50% deposit is required upon order confirmation.
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The timeline varies according to scope, complexity and decision-making, but a Tailored Brand Identity project typically range from 3 weeks to 3 months from kick‑off to final delivery.
Smaller services like the Starter Pack are designed for projects that need to move quickly: 2 dedicated days with one feedback round.
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Maison Berthier is a good fit for small to mid-sized brands, founders, creative agencies, and cultural or hospitality projects at various stages of their development.
Typical collaborators come with a clear ambition and are looking for a senior specialist able to think globally while remaining attentive to detail.
Maison Berthier is particularly well suited to environments where quality, nuance, and intention matter.
If you recognise yourself — Maison Berthier is likely the right partner.
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Yes. Laura Berthier, the face and hands behind Maison Berthier, can be booked on a daily basis (Book the Designer) — providing creative agencies with senior design expertise without a long-term commitment.
For ongoing or periodic collaborations, we can discuss your needs and logistics to structure the most suitable design package — whether through a monthly fee or dedicated recurring days.
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At the end of a project, you will receive final, ready-to-use files adapted to the agreed applications (web, print, packaging, etc.), typically including formats such as SVG, PDF, JPG, or PNG, as well as access to Figma source files for digital projects.
These files come with usage rights allowing you to use the work freely across the intended and approved media.
Depending on the nature of the mission, deliverables may also include supporting documents or presentations prepared by Maison Berthier — such as brand guidelines — to help you apply the work consistently.
After delivery, Maison Berthier is always happy to support the evolution of your brand when needed.
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Every project starts with a conversation. A clear brief always helps move faster but it doesn’t have to be perfect.
If you already have a solid idea in mind, you can directly select one of our predefined Design Package. Maison Berthier will then reach out to schedule a kick-off meeting.
During this first exchange, we will align on the essentials, and you will be asked to share:
Your brand story and positioning
Your audience and market context
Any existing logos, colour palettes, fonts, or visual references
Your goals and timeline expectations
If things are still taking shape, no stress. Maison Berthier is happy to get involved early and help refine your ideas.
If you’re unsure where to start, simply submit your project and Laura will guide you through the next steps.
All Services
Brand Visual Identity
LOGO DESIGN
Strong logos designed as key visual elements for your brand, including possible variations such as symbols and monograms.
COLOUR PALETTE
Your brand’s true colours, carefully selected, from subtle and refined looks to bold, expressive choices.
FONT PAIRING
Typography combinations that reflect the brand’s personality, highlighting independent typographers when appropriate.
BRAND GUIDELINES
Clear and comprehensive graphic manual, gathering all visual elements and rules into one consistent reference document.
BRAND COLLATERALS
Printed materials, packaging, digital assets, retail elements and branded objects designed to bring your brand to life.
Website Design
SHOPIFY STORE WEBSITE DESIGN
Website design aligned with Shopify themes and constraints, ready for smooth implementation (agency & dev-friendly).
FIGMA-BASED RESPONSIVE DESIGNS
Digital projects designed with care on Figma, with structured design files and responsive layouts for desktop and mobile.
END-TO-END SQUARESPACE DESIGN
Fully designed and built Squarespace websites, easy to manage and tailored to small businesses.
FULLY CUSTOM PROJECTS
Distinctive web designs focused on complete creative freedom, tailored to your special needs.
Packaging & Print
PACKAGING DESIGN
Creative packaging solutions that go beyond graphic decor, designed as complete brand objects.
EDITORIAL DESIGN
Layouts for books, catalogs, cards, menus, certificates, and custom projects, plus a few pro-tips to make your printed materials shine.
ENVIRONMENTAL GRAPHICS
Visual designs integrated with physical spaces across hospitality, art fairs or mixed-use buildings, including signage, window graphics, …
WEDDING STATIONERY
Distinctive web designs focused on complete creative freedom, tailored to your special needs.
Art Direction
BRAND AND CAMPAIGN ART DIRECTION
Creative direction defining the visual language of brands and campaigns, from concept to final visuals.
VISUAL STORYTELLING AND MOOD BOARDS
Visual research and mood boards to define atmospheres, aesthetics, and creative intent.
SET DESIGN AND POST-PRODUCTION
Art direction for sets, styling, and post-production, including preparatory sketches, prop sourcing, lighting intentions, and close collaboration with photographers.
(PHYSICAL) PRODUCT DESIGN
Small objects (vases, jewellery) developed in collaboration with skilled international artisans, working with metal and ceramic.
Illustration
DIGITAL ILLUSTRATIONS
Digital illustrations in vector and freehand styles, using Illustrator and Procreate, adaptable to books, web, packaging, etc.
AI-POWERED VISUAL CONCEPTS
Brand visuals generated or enhanced with AI, combining creativity and technology.
FINE LINE DRAWINGS
Meticulous fine line illustrations, adding sophistication to print, physical spaces, or packaging applications.
PATTERNS, PICTOGRAMS, SKETCHES AND MORE
Versatile graphic elements to enrich branding, print, or digital projects.
Brand Strategy
BRAND POSITIONING
Defining where your brand stands and how it differentiates itself. This includes clarifying your audience, your market, and the unique perspective that sets you apart.
BRAND PLATFORM
Building the foundation of your brand. From mission and values to key messages, this framework brings clarity and consistency to everything you create.
BRAND PROMISE AND TONE OF VOICE
Shaping how your brand speaks and what it stands for. A clear promise combined with a distinctive tone ensures your message feels consistent, credible, and recognisable.
NAMING
Creating names that are meaningful, memorable, and aligned with your brand. From early exploration to final selection, each option is crafted to resonate and stand the test of time.
